Trusted expert advice from an objective and independent source.

Who We Serve: Coal, Gas Fired Simple, Gas Fired Combined, Gas Fired Cogen, Wind, Solar, Battery Storage, Hydro, Pumped Hydro, Electricity Consumers

Advisory & Consulting

Objective and independent. URICA Advisory & Consulting brings unbiased expertise, understanding and advice to our clients. URICA specializes in helping clients navigate the complexities and regulatory framework of Alberta’s deregulated electricity market.

We provide trusted, unbiased advice on an inclusive range of issues: position management, exposure quantification, AESO regulatory and legal proceedings, contractual agreements, internal policy, renewable energy, and on-site generation projects.

Generation Development

Whether generation development is approached as a capital investment or as a way to secure reliable power supply for existing operations, it can be a value-added solution to your energy needs.

Generation assets, whether distribution or transmission connected, can be accessed through acquisition or on-site development, which requires a qualified feasibility assessment. URICA has advised on numerous generation projects with an unbiased economic and business analysis that clearly outlines the valuation and costs of the project. By identifying energy efficient investments, we can recommend projects that will yield the highest returns. URICA also supports the administration and oversight of the Alberta Utility Commission (AUC) Rule 007 filing process.

Data Center & Crypto Mining Development

From concept through analysis, planning, and implementation, URICA works with entities looking to establish data centers or cryptocurrency operations in Alberta. We provide expertise on the acquisition of low-cost power for the facility, whether it is sourcing a raw commodity, like natural gas, for an on-site generator or a grid-connected offtake from existing generation options. URICA can assist with the triangulation of fiber, physical access, and workforce with the fuel source as well as providing direction on costing, regulatory, and structuring to select the right location for your data-centric, power-intensive operation.

Market Research / Long Term Commodity Forecast

URICA builds multi-commodity market pricing and proprietary forecasting models – through an unbiased assessment of economic dynamics and trusted industry sources. With timely, objective information on energy market conditions and issues, URICA clients are equipped to make sound decisions necessary to gain a competitive edge.

Alberta Energy Market Weekly Report provides a historical and forward summary of Alberta power, gas, and heat rate performance and trends. All in an easy to understand format alongside current industry news and commentary.

The URICA Long Term Commodity Forecast Report is developed for businesses with a long-term investment in the Alberta power market. Extending out 20 years, we take into account the supply and demand drivers – and quantify them to produce a robust extended forecast for prices and peak demand.

Research Papers on key electricity industry topics and issues are routinely brought forward for discussion to market participants and our clients. URICA publishes research papers on various subject matters within the Alberta power industry to enable learning and knowledge sharing.

URICA Weekly Report Sample
Alberta Energy Market Update Sample
URICA Long Term Commodity Forecast Sample
URICA Commodity Forecast Sample

Power Play: The Right Moves for Managing Electricity Exposure Within the Oil and Gas Sector
Hedging Spin: New Clarity for an Old Concept


URICA provides professional consulting and advisory services across the entire electricity value chain – sharing our deep insight and understanding of the regulatory rules around Alberta’s deregulated energy market.

Working on behalf of our clients, we collaborate with the ISO, private and public stakeholders, participants, utilities, regulatory commissions and related agencies to achieve constructive solutions.

From facility interconnection to legal evidence filing, our broad understanding of the regulatory environment gives our clients a competitive advantage. URICA can also represent clients at regulatory proceedings, submissions and filings, contract negotiation, information requests, and negotiated settlements.

Expert Evidence & Testimony

URICA’s consulting professionals have comprehensive experience and knowledge of deregulated electricity market operations and are respected for their independent and objective industry expertise.

Jason Beblow, Founder and President, has presented evidence and expert testimony on the Alberta electricity market pertaining to wholesale operations, commodity risk, retail operations, and portfolio management in multiple and noteworthy AUC proceedings. Tory Whiteside, Senior Consultant, possesses related experience in providing supporting expert evidence and testimony on retail and wholesale market operations in various AUC proceedings.